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EU
Internal Market Information and Promotion
Registration (EC no.94/2002)
Wine department
Executor:
ENOTECA ITALIANA –SIENA
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wine is one of the elements at the basis of the entire
European cultural heritage, and in particular of the
Mediterranean countries, the “Vino è”
campaign was launched by Unavini,Unione Nazionale delle
Organizzazioni dei Produttori Vitivinicoli, financed
by the European Community and Italy, and with Enoteca
Italiana from Siena as qualified partner and executor.
The campaign intends to inform and promote quality wine
within the EU market, focusing on some specific aspects
such as information on the assortment and production
conditions of European wines, their quality, their link
with the territory and the wine –and-food culture. |
TARGET
CONSUMERS
· Consumers (focusing on ages between 30 and
50)
· Winegrowing professionals
· Public and private institutions (regions, provinces
,municipalities, chambers of commerce, agriculture,
arts and crafts and industry, public wine cellars, tourist
promotion institutions, safeguard syndicates, wine routes
and so on)
In
selected locations such as:
-specialized distributions and use venues:restaurants,
wine cellars, wine bars
-Large distribution
-Regional, national and international cultural events.
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Campagna finanziata con il contributo dell'Unione
Europea e dell'Italia |
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