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PLACES
WHERE WEINE IS USED AND SOLD
· Involve the specialized places such as restaurants,
wine cellars and wine bars, offering strong promotional
support;
· Great distribution in promoting a large,
ever growing market section, and impact on the consumers;
· Offering producers and consumers a window
where to obtain information and brochures on the products,
with possible wine tastings
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The
project includes a series of actions that will
touch:
> All the targets
Web Site with pages dedicated to the various consumers’
categories
Conferences, theme meetings
Participation in cultural events of national and
international relevance
Literature on quality European winEs, on Community
Rules, Italian and European vines and grape varieties,
list of Docg and Doc wines, posters of Italian
and European wines, wine and food matching. |
>
Final consumer:
Information and wine tasting
Targeted press, specialized news
> Agriculture and winemaking:
Participation to promotional programs
Participation to fairs and meetings |
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WEB
SITE www.vinoe.com
The web site will include special pages for each target
category, plus a “press room” where press
releases and press reviews may be referred. It will
also include a schedule with all the events and promotional
initiatives within the area, for an easier application.
The web site is the core of the communication and information
exchange flow released by the Campaign, and will be
updated on a monthly basis. |
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INTERNATIONAL
PROCEEDINGS
The Campaign also provides for the implementation
of seminars in the best-known hotels of the selected
towns in the various European countries, also in coincidence
with trade fairs.
The participation to seminars will be limited to specialized
press, opinion leaders, and restaurant and business
operators of the winemaking sector.
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Campagna finanziata con il contributo dell'Unione
Europea e dell'Italia |
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