AIM Promotion over the entire nation and use of wine, specifically of quality wine, gearing towards: · Consumer information on the assortment and the production conditions of European wines · Food safety and quality · Life styles · Link with the area and the food culture Through a large specter PR campaign and actions of press Office promoting: -safety and wholesomeness of the product, retraceability; -characteristics, traditional and innovatory value of product. Specifically:

CONSUMERS · Informing consumers on the variety, quality, and production conditions of European and Italian wines, and on the result of scientific research; · Promoting the use of high quality wine within consumers aged between 30 and 50; · Promoting the culture and the varieties of European, Italian and regional wines · Gearing and increasing the use of wine; · Transmitting knowledge for a more appropriate use; · Communicating the link between wine and local culture.

WINEGROWERS · Involving and giving motivation to producers and other operators in the winegrowing process, through a campaign, in their own interest; · Urging participation and support of promotional activities; · Upholding the positive characteristics of winegrowing profession and highlighting the innovative, high-quality of the winemaker’s profession. · Transmitting information of the manufacturing environment; · Sparking the interest towards the increase of quality information from the producers towards the consumers